Week 14

Discussion Questions
Explore a map of your interest and explain how relationships are represented on the map by referring to the following questions:
          For this assignment I chose to do the “World Export Map”. This mad is color coded by what kind of exports are the biggest for each country. The supply chain is the kind of exports each country produces for another country. America is known for its capital goods but Canada is know for its motor vehicles and parts. The major players in the supply chain network are categorized for each export. As an example there are major players for Food/drink such as countries in south America and parts of eastern Africa. The major players for oil are Russia (The largest) and a dew other countries in Africa. The primary actors for exports I would probably say is China even though this map doesn’t really exactly tell this. China has a large population equally a large amount of people to employ for their large demand for their exports. 


Refer to one of the following articles and explain how SNA were used to help managers/marketers understand the complexity of the supply chain (minimum 100 words).
          I chose the article “Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors”. The SNA was used to help “pharmaceutical marketers identify prescribing histories and relationships among doctors.” These diagrams can help find the best connected physicians which is their best potential to target marketing for their companies. Taking a look at the SNA helps the managers understand the complexity of the supply chain by seeing how the SRA takes all the history and information it can find and sorts it faster than any human could. This shows connections, how it prioritizes, why certain things are positioned the way they are, bridges to certain physicians, and even specialists. 

Evaluate Retailing Web Sites. 
Go to the four retail web sites and shop for a product. 
          For this part of the assignment, I chose to do a basic cotton t-shirt since I wear them more often than any other clothing. The four retail websites I chose where H+M, Walmart, JCPenny, and American Eagle. 
          Prices for:
          H+M : $12.99          Walmart : $8.00
          JCPenny : $14.00          American Eagle : $19.95

Which one of these sites would you use? Why?
          To buy this cotton T-shirt I would use H+M because of the simplicity of their webpage and easier navigation. They also have more deals on the basic shirts such as 2 for $10 or even just two packs together for $10.

Assignment 4
Part A 
          The landing page that grabbed my attention was “#femvertising” because of its bright prink water color cover with just the hashtags in the middle with a subheading “A hashtag, an advertising method, a social movement.” Their Value propositions are to get more individuals to understand what feminism really is. It describes how its more then just another word for saying genre equality and using historical pictures to support the context of why feminism is so important for people to know about. The neatness and organization of their page along with their design help viewers get a quick but formal understanding to feminism. Their calls to action are represented at the end with the statement “okay so why does this all matter? Several reasons really.” They give a quick summary for the importance of feminism along with percentages to support their information. It also adds a small summary about the author and has links to the authors twitter and linkedin for further thoughts! They are trying to appeal to the general population. They do a good job of them by beginning with what femvertising is and why the viewer probably clicked on the page. They ask if the view is interested in learning something new or if they just want to be a more conscientious consumer. Its very clear and obvious what they want the visitors to do to convert. They want their views to be educated and then share the information on casting a chain of causation to spread more knowledge for the importance of feminism.

Part B
          Below is the link to my landing page. The address and company is made up for the purpose of this assignment. Hope the views enjoy the page! 

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