Discussion Questions for Week 6

What is the difference between inbound marketing and outbound marketing? Among the sponsored brands (or brands who use outbound marketing strategies), which brand(s) get(s) the best visibility? Why?
        Outbound marketing is also known as a more traditional advertising method such as TV and radio advertising, print, phone, and even direct mail. Inbound marketing is more about pulling the audience in, increasing exposure and helps create brand authority through content such as using social media, blogging, and content strategy. I would say Samsung does the best with outbound marketing because they are always advertising to TV about their updated products including phones, laptops, and TVS. By advertising on TV they are catching peoples attention who are watching and having people think about their brands even if they don’t mean too.

Among the non-sponsored brands (or brands who use inbound marketing strategies), which brand(s) get(s) the best visibility? Why?
        For inbound marketing from the above brands, I would say that P+G does it the best because they are targeting consumers with meaningful messages more than just advertisements. They even addressed how they didn’t need to spend billions of dollars on advertising for people who aren’t seeing the ad or care about it. The brand chief, Marc Printcard even states, "We eventually decided to stop the noise, step up our game, and give consumers the experience they deserve," (Birkner, 2016).

What do you think are some “core brand values” held by Olympics event/organization? Do any of the sponsors have good online/offline brand alignment?
        The core brand values consist of, “building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.” (Promote Olympism in Society, 2018). They are looking for positivity and fair play in their athletes to continue the reputation they are sponsoring. The sponsors have good online brand alignment because its showing the positivity and fair play that it’s consumers love. It’s not always about winning but a fair game along with a good attitude.

How do you feel about the Twitter content being produced by @NBCOlympics (the official broadcast partner)? Can you find an example Tweet that resonates with you?
        The twitter content being produced by @NBCOlympics is a good way to get social with the consumers watching the Olympics. A lot of their posts consist of updates, thoughts, and ideas about the winter Olympics. I would say that this is a good way to start inbound marketing for the winter Olympics as those who are interested could follow this page for information when they don’t have the time to watch. A tweet that resonates with me is the one consisting of, “Many nations. Many colors. One spirt. #closingceremony”. I chose this one because it gives the audience the impression how their are so many different teams but they all had the same spirit in the Olympics- showing the audience that we can be the same even though we are all very different.

Section 2
How do you analyze the positioning of one culture relative to another? Please give one example on the marketing implications for doing business with a culture different from yours? Discuss how leadership, culture & processes, and organizational design impact your culture. Please try to use the Culture Map to address the business issues in the following case studies. Refer to the concepts and theories in Chapter 8 when possible.
    Analyzing the positioning of one cultures relative to another is a lot of work and attention but will help drive the marketing business in the location its being set up. Analyzing one cultures standards to another gives the individual of the business the essentials to how to weave in new ideas to the table they aren’t accustomed too. Doing business in America is very different than overseas and would recommend doing research before planning to do any kind of business overseas. A great example of marketing implications for doing business with a culture different than the one someone is use to, is how Costco has always done coupons as their way of business until they started to analyze the culture around them and how ineffective this would be unlike in America.
    In America, our culture is very different from those that are overseas. The leadership is strong while the culture is free. The organization of laws and government do the best to keep the country going with people working jobs to manufacture products to give to households that want to buy the products they need. Taking a look at the culture map provided below, the many different cultures overseas are so different in many ways than the way Americans do. How Americans do business here doesn’t mean that Switzerland is going to have the same business expectations and qualities. The importance of understanding one culture to another is important to make any business market succeed to it’s best ability. The pressure of a totally new culture in a country accustomed to their own will only turn badly because the customers and workers aren’t being recognized or accepted.

                                                              CITATIONS

Birkner, Christine (2016). 7 Ads That Pulled P&G Out of the Content ‘Crap Trap’. Retrieved from http://www.adweek.com/brand-marketing/7-ads-pulled-pg-out-content-crap-trap-174164/

Promote Olympism in Society (2018). Retrieved from https://www.olympic.org/the-ioc/promote-olympism